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Why Digital Marketing Blog
Sell or Die
Top two marketing mistakes of a startup

Why Digital Marketing Blog

Though there are multiple reasons why businesses today opt for digital marketing, we have jotted down a few reasons why you need digital marketing NOW …..

With the evolution of technology, small, and mid-sized companies get an opportunity at getting their fair share of the market. Gone are those days were only the multinationals stole the limelight, now small and midsize companies are leaving no stones unturned in reaching their target audience through the smart use of the internet.


Small business have limited capital resources, it is often difficult to reach target customers through conventional marketing methods on a shoestring budget. Digital marketing provides an economical marketing channel that delivers measurable results. It is proven that digital marketing provides better Cost Per Lead (CPL) compared to other marketing channels.


80% of the time you can be rest assured that every visitor who visits your site is a potential customer, A good strategic digital marketing plan can result in early interaction and better than average results in terms of conversion rate.


The Internet is like a rocket fuel for most companies. A sound investment in a good digital marketing campaign can bring leads from unexpected quarters, with good leads coupled with high conversion rate a business can expect to see better and higher revenues.


Digital marketing provides the ability to interact with the target customer at all times, how these customer engagements are handled will make all the difference. Customer touch points are crucial in understanding what the customer needs which helps in making the necessary arrangements to provide your customer with better services, ultimately gaining his loyalty and trust that you will need as and when your business grows.


Undoubtedly mobile internet is the next wave of the communication channel. food, shelter, clothing, and smart phones have become the bare necessities in any average human life. Digital marketing enables your business to be within reaching distance of your target customer at all times.


Delivering on your promise would tend to increase the interest in your product or service amongst your customers, who might go back interacting with your site quite often. Which will in turn, build your brand image. And moreover, happy customers eventually become your unpaid brand ambassadors who will help your brand go viral on the internet.


A good digital marketing strategy has the potential of bringing a huge number of customers at any instant, by all means it is very difficult to draw a conclusion on the upper limit for the time taken to get a new lead or a customer, there is a fair chance of your brand gaining instant glorification.


Sell or Die

It was not unlikely, even today like every other day in the past two years, I woke up sweating profusely with every Symptom of entrepreneur phobia, like most entrepreneurs uncertainties became the new norm ever since I quit my cozy job. The pain of not knowing or guessing where the next streak of fund is going to come through, “added to my belly fat”, eventually “dabas” of pocket sized stress busters adorned my kitchen shelves quickly for some unknown reason, the news such as 80% startup fails made me smile secretly, I guess “Misery Loves Company”.

Like most entrepreneurs I did not give up, I lived to fight another day, I scanned though every piece of “how to grow your business” books stacked beautifully at Higgin Bothams in almost every railway stations. All had the similar advice some summarized it in 5 points others elaborated it to 15 points. Let’s discuss what’s been discussed quiet often, but a few need to be rethought.

Cash Reserve: Very important, yet questionable? I mean, I started with reasonable cash reserve but failed to understand how much reserve is good enough as most start ups have all unpredictable expenses waiting at every twist and turns. The fuel runs dry in just a couple of months, if an acceptable cash reserve is very important to business then only rich can get richer. Come on guys let’s get realistic if “rags to riches” stories are to be believed then "where there is a will there is a way".

Wrong idea : Most ideas of entrepreneurs are well thought out, I accept a very few might not be appealing but we can’t tell until it is introduced to the market, even a bollywood superstar like Amithabh Bachan was initially rejected because they found his voice very hoarse, today he is the voice behind every household brand.

The telephone booth was a good idea years back, even Tata ventured into it until mobile phones were introduced but today it is smart phone ruling the world, any guesses what can be next?

So then what is important?

Sell ! Sell ! Sell ! Right from the start.


Most startups look at marketing as a last resort or an expense, on the other hand you see the big players spending crores on a “coming soon” Advertisement. The huge cut outs and hoardings of politicians or an upcoming movie which we zip through every day are live examples of what startups are missing out on. Well it’s a no brainer, we have come this far to realize profit out of a product or service. Then why do we need a board meeting or a consultant to tell us to just start selling, unless we start selling from the word go we will see our cash reserve drying at an alarming pace.

Here are a few things you need to do at least 3 days in a week from the day one.

Prepare a good product/service presentation highlighting all unique features.
Hire a marketing team, if you think it is too expensive, do it yourself. Report to office in the morning and then at the end of the day’s work. If your employees need you round the clock fire them.

Social media is inexpensive, create a business page and update it with interesting news about your products and services, though it might not bring you instant business, it definitely helps you to build brand.

Hire freelancers or agents, who work on incentive or commission to sell your product.

As far as great ideas go… Anybody who wakes up in India would definitely zip through teleshopping channels selling gold coated lockets of goddesses promising instant fame, debunking all logics and laughing their way to the bank. I know most of us here are with serious ideas well “ideas can be anything, just pack and sell from the day one”.


Top two marketing mistakes of a startup

Quiet often when I am talking with young entrepreneurs I am awed by their ideas, a brilliantly knitted business plan a product with “must have” qualities and all that it takes for it to become an instant hit amongst their audience. A rather exorbitant budget is used to add grandeur to the product, technology or space and all other elements needed to deliver a product or service seamlessly. When asked about how much and what plans they have for marketing? I tend to see a big question mark or even worse “let’s see how it goes”… Marketing is not an expense it is an investment: We often forget all those products we have grown with, the ones we have often seen as hoardings, newspapers or television ads.

Images and pictures of happy families, healthy people, new technologies has kept us asking for more, yet when it comes to our own business we tend to ignore the fact that what is shown is what is sold. Marketing is about persistence it is a regular investment like your salary, rent, etc.., monthly budget is a must have to sustain in this volatile market. DIY (Do it Yourself) Marketing: A confident entrepreneur whom I met during a social gathering was discussing his business and marketing plan with a lot of excitement, based on his own perception of what his customers would like he never thought about seeking professional assistance.

He explained that it is not required at all; it seemed all so strange how one can assume what his customers would like or dislike. I just had one question for him when we hire a software engineer, an accountant or a receptionist for specific jobs, why not a marketing expert for marketing? Great marketing isn’t an accident.

It takes research, educated decisions, testing, tracking and measuring. It is so very different from your every day operation, though it is strongly connected to the product or service deliverance.


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